Our Story

Urban Serenité Apothecary began with a personal search for body care that felt right.

Founder Catrina Mosby’s experience with sensitive skin inspired her to look more closely at the ingredients in her everyday products. What started as a desire to better care for her own skin grew into a passion for botanical ingredients and thoughtful formulation.

Through courses in herbal studies and aromatherapy, Catrina deepened her knowledge and began creating products with nourishing plant oils and rich butters. In 2017, she founded Urban Serenité Apothecary to share that care with others.

Rooted in Botanicals. Inspired by Ritual.

Today, Urban Serenité brings together skin nourishment and the pleasure of everyday self-care. Our small-batch body care features botanical ingredients, comforting textures, and scents that invite you to pause and enjoy the moment.

Our collection includes both essential oil blends and thoughtfully selected fragrance oils, creating different scent experiences while keeping botanical nourishment at its foundation.

As our collection evolves, the purpose behind it remains personal: to make caring for yourself a meaningful part of your day. Whether you’re applying a body serum after a shower or settling into an evening bath, we believe these small moments deserve your attention.

Meet Our Founder

Catrina Mosby is a botanical product formulator and beauty and wellness advocate whose approach is grounded in care, curiosity, and connection. Through Urban Serenité, she shares her love of body care and encourages others to create space for themselves—one simple ritual at a time.

A moment of care. A little everyday serenity.